What happened to the days of watching TV in the backseat of the car?
Read on to learn about the possibilities, the business case and the opportunity of streaming TV to the back of your car.
Executive Summary: Mobile Edge Computing Enables the Car.tv Era
Passengers in cars are a captive audience. Mobile edge computing (MEC) creates powerful opportunities for content providers to captivate them with entertainment, news and information that’s live, on demand and highly relevant based on their location.
In the process, MEC gives advertisers new ways to reach those passengers, including when they’re literally in the right place at the right time to make a purchase. Taxi companies, private and municipal bus fleets, limousine providers and ride-sharing aggregators all can leverage MEC to create new revenue streams and market differentiators. And starting today with 4G, mobile operators can use MEC to enable—and thus monetize—all of these new opportunities. Once these types of partnerships are in place, this new “car.tv” ecosystem can become a $100 million annual market opportunity.
MEC also makes it easier for content providers, advertisers and mobile operators to deliver entertainment, news and ads in the format that consumers prefer: video, including HD, 4K and augmented/virtual reality (AR/VR). That’s because MEC moves content, compute and other resources to the network edge to enable faster performance, freeing consumers from buffering and other frustrations that prevent them from viewing shows, ads and other video content.