Why Alef AdVision?
Alef AdVision uses Machine Vision + AI + Ad delivery from the Edge to deliver a real-time, immersive ad experience on Digital Out of Home (DOOH) Connected Screens. The AI piece of the solution determines age, gender and/or sentiment of a person or multiple people standing in front of a camera and delivers a targeted ad based on those parameters. This solution enables advertisers to buy targeted impressions on DOOH screens. AlefEdge enables DOOH screens to become intelligent and serve targeted advertisements in real-time to consumers. Alef AdVision also enables screen owners to get higher per cost per thousand (CPM) rates because of this specialized microtargeting capability.
What is Alef AdVision?
Alef AdVision is a solution created with Open APIs, which take real-time video from cameras, uses AI to determine age, gender and/or sentiment of the person(s) in front of the screen, and delivers a targeted ad previously bid on in a real-time micro bidding environment.
This enables relevant and targeted advertisements to be played on a DOOH screen.
The Open APIs Alef AdVision platform provides are:
- Account APIs
- Campaign APIs
- Targeting APIs
- Connected Screen Management APIs
- Reporting APIs
- Edge AdServing APIs
- Real-time Bidding APIs
- Other APIs
Alef AdVision solves key Connected Screen owners’ problems around targeting, fraud, real-time bidding, post advertisement reporting, lack of computing environments and screens that are not intelligent.
The solution enables advertisements to become targeted to a very high degree using cameras and AI to create targeting parameters around age, gender and sentiment. The solution comes with a transparent bidding environment with dashboards and analytics around the impressions, usage, up-time and availability. These advertisements that are delivered are tracked and reporting is provided based on who saw the advertisement, when they saw the advertisement, and gaze time can be captured. Reporting KPIs are presented back to the advertiser and screen owner through dashboards.
Benefits of Alef AdVision
- Create new advertising impressions
- Decrease fraud
- Increase transparency
- Edge Compute resources for real-time intelligence and ad delivery
- Increase real-time bidding opportunities
- New and enhanced reporting techniques and dashboards
- Open API ecosystem for integration into SSPs as well as the DSPs