Alef AdVision

Let’s change digital out of home advertising forever.

Reference Documentation

Brochures

Learn More

White Papers

Learn More

Why Alef AdVision?

Alef AdVision uses Machine Vision + AI + Ad delivery from the Edge to deliver a real-time, immersive ad experience on Digital Out of Home (DOOH) Connected Screens. The AI piece of the solution determines age, gender and/or sentiment of a person or multiple people standing in front of a camera and delivers a targeted ad based on those parameters. This solution enables advertisers to buy targeted impressions on DOOH screens. AlefEdge enables DOOH screens to become intelligent and serve targeted advertisements in real-time to consumers. Alef AdVision also enables screen owners to get higher per cost per thousand (CPM) rates because of this specialized microtargeting capability.

What is Alef AdVision?

Alef AdVision is a solution created with Open APIs, which take real-time video from cameras, uses AI to determine age, gender and/or sentiment of the person(s) in front of the screen, and delivers a targeted ad previously bid on in a real-time micro bidding environment.

This enables relevant and targeted advertisements to be played on a DOOH screen.

The Alef AdVision solution brings together a collection of assets that allow Connected Screen owners to further monetize their assets. The solution follows all Programmatic DOOH Advertising standards, while following 3GPP standards for network connectivity. Alef brings its’ standard Reference Architecture for connectivity along with the Alef AdVision solution. By enabling an intelligent screen for advertising, the entire Programmatic DOOH Advertising ecosystem can unite under a common solution. Alef AdVision enables a proximate computing and processing environment for the screens to become intelligent and to deliver the advertisements in real-time from an Edge location ensuring the lowest latency possible in delivery. The solution provides the connected screen with a high availability and intelligent computing and processing environment for the screen owner and advertising ecosystem.

The Open APIs Alef AdVision platform provides are:

Account APIs
Campaign APIs
Targeting APIs
Connected Screen Management APIs
Reporting APIs
Edge AdServing APIs
Real-time Bidding APIs
Other APIs

Alef AdVision solves key Connected Screen owners’ problems around targeting, fraud, real-time bidding, post advertisement reporting, lack of computing environments and screens that are not intelligent.

The solution enables advertisements to become targeted to a very high degree using cameras and AI to create targeting parameters around age, gender and sentiment. The solution comes with a transparent bidding environment with dashboards and analytics around the impressions, usage, up-time and availability. These advertisements that are delivered are tracked and reporting is provided based on who saw the advertisement, when they saw the advertisement, and gaze time can be captured. Reporting KPIs are presented back to the advertiser and screen owner through dashboards.

By employing Alef’s programmatic techniques, Connected Screen owners can leverage a transparent, targeted and manageable advertising solution that allows them to focus on monetization.

Benefits of Alef AdVision

Alef AdVision is enabling a programmatic DOOH marketplace where the advertising ecosystem connects to deliver and serve advertisements in real-time based off of real-time targeting data. Each time a person walks by a screen is an opportunity for an impression and thereby a higher monetization rate due to targeting.

This information can then be aggregated to create reporting metrics to both screen owners and advertisers. The key benefits of Alef’s AdVision solution are:

Create new advertising impressions
Decrease fraud
Increase transparency
Edge Compute resources for real-time intelligence and ad delivery
Increase real-time bidding opportunities
New and enhanced reporting techniques and dashboards
Open API ecosystem for integration into SSPs as well as the DSPs

Connected Screen owners looking to monetize their assets even further through the Alef EdgeNet Portal. There, they can create an account and will be able to onboard their connected. Once the demand side has been onboarded, the rest of the process continues to be friction free as advertisers will be able to target impressions directly on these DOOH screens. By deploying the Alef AdVision solution, Connected Screen owners enhance the value of their assets. Alef’s localized computing and processing environment from the Edge is leveraged to create the intelligent environment for an Edge advertising ecosystem, and also for new solutions as well (See API Guide and Solution Guide). Connected Screen owners are helping create an ecosystem that is transparent and highly targeted for advertisers, making their screens highly attractive real estate. By enabling real-time impressions and advertising opportunities with high accuracy thanks to the targeting parameters, the efficacy of the delivery increases. The solution enables transparency in the bidding process, and speeds up fill time, etc.

Scroll back up for downloads and more information.

Related White Papers

SD-ME Innovation

SD-ME InnovationFor SD-ME architecture to be functional - a mobile access layer (like LTE or WiFi), a Data Center, hardware and software are necessary. Alef is the software provider in this value chain and has the entire software stack to build the Edge Internet using...

Alef SD-ME Framework

Why SD-ME?For SD-ME architecture to be functional – a mobile access layer (like LTE or Wi-Fi), a Data Center, hardware and software are necessary. Alef is the software provider in this value chain and has the entire software stack to build the Mobile Edge Internet...

Alef Edge Cloud

What is SD-ME?Alef invented SD-ME as a way to accelerate Digital Transformation that is well underway in Enterprises, without costly upgrades to existing access infrastructure to 5G or WiFi 6, and without the need to invest in costly Edge computing infrastructure...

Alef EdgeNet for Enterprises

Why Alef EdgeNet for Enterprises?Alef EdgeNet is a collection of interconnected Mobile Private Networks driven by Alef’s invention – a programmable Software-Defined Mobile Edge (SD-ME) platform that orchestrates applications, devices and network services seamlessly....

Future Innovations

EdgeOpsDevOps refers to the practice of operations and development engineers participating together in the entire service lifecycle, from design through the development process to production support. DevOps is also characterized by operations staff making use of many...

Alef Stream Processing

Why Alef Stream Processing & Smart Surveillance?The Smart Surveillance and Stream Processing Industry is exploding. The ability to process disparate video streams from IoT devices, video surveillance cameras, cameras on machinery etc. to create actionable insights in...

Alef Media Streaming

What is Alef Media Streaming?The current video streaming market is fractured and disaggregated. Independent content companies are building their own applications for internal and external consumption. This creates industry wide problems that can only be addressed by...

Alef In-App Video Notifications

Why Alef In-App Video Notifications?Notifications and their content have become difficult to manage and consume, creating an overall poor user experience for consumers and employees.Alef’s In-App Video Notifications solution provides an easy-to-use video notification...

Alef Video Enablement

Why Alef Video Enablement?The current video streaming market is fractured and disaggregated. There are different types of video with different use cases used by different people throughout your Enterprises. Independent content companies are building their own...

Alef Boost

Why Alef Boost?The Mobile Internet architecture prevalent today was not built for efficient and fast delivery of video. Meanwhile the proliferation of high definition (HD), ultra-high definition (UHD), 2K and 4K video has necessitated an efficient delivery mechanism...