Why Alef In-App Video Notifications?
What is Alef In-App Video Notifications?
Alef In-App Video Notifications enables Enterprises and advertisers to upload and run targeted campaigns based on preferences, behaviors, and attributes of the users.
It ensures a seamless experience to the end users by analyzing their network and Internet speeds and adjusting content to match such analysis.
The solution requires Enterprise users to integrate Alef’s SDK available for both iOS and Android with the Enterprise’s mobile application. Once this is done, Video notifications run by the Enterprise can be easily delivered to and received by Employees, Customers and/or Partners. Some of the features delivered as APIs and available to Enterprises are:
- Discovery, Delivery and Distribution
- Secure login and Enterprise Onboarding
- Enhanced OTT Offerings (New Products)
- Campaign Onboarding
- Fast Delivery from the Edge directly to the Enterprise Application
- Admin Dashboard with Reports
- Notification Service
- Transcoding
- API Management
- Service Monitoring
Once connected to the platform, end users have access to a host of capabilities:
- Immersive and Interactive Story telling – Eliminate boring text and image notifications and indulge in the world of UHD and AR/VR interactive advertising. Immersive notifications can generate much higher CTRs and improve brand perception.
- Big Data – The convergence of networking and computing enables the most comprehensive and real time data in the world. Alef securely layers this data with real time intelligence to provide highly accurate and relevant targeting for Enterprises to reach their Employees.
- Leaner Value Chain – Alef’s platform directly connects all involved parties programmatically, thereby increasing revenue share for Enterprises who decide to let Advertisers reach their Employees in locations such as Cafeterias and auditoriums.
- Ad-Fraud and Privacy Amplification – Edge processing provides a unique capability to mitigate Ad-Fraud and save millions of wasted dollars should the Enterprise allow advertisers into their system. It also ensures end users’ privacy is not compromised by using techniques like Tokenization, Data masking, obfuscation etc.
In summary, Alef’s In-App Video Notification service allows Enterprises to leverage the following capabilities to send powerful interactive video content directly to their employees: In-App Video Notifications has distinct set of product features which can be leveraged:
- Sponsored advertising and notifications
- Immersive story telling through 4K, AR, VR
- Enhanced real-time bidding for advertisers should Enterprises choose to admit any
- Fast Delivery from the Edge directly to the Enterprise Application
- Affinity groups for long term communications
- Notification Service
- Transcoding
- Big Data creating Hyper Local Targeting with Privacy Amplification
- Leaner value chain for notifications and advertisements
Benefits of Alef In-App Video Notifications
- Increased Click through Rate
- Increased Conversions
- Raised public and social awareness
- Rise in 25%, 50%, 75% and 100% Notification Completion Rate
- 1x better HD resolution at 1080p and 1.7x better startup time (80 percentile) for Media & Entertainment applications;
- 6x better HD resolution at 1080p and 1.8x better startup time (80 percentile) for advertising applications;
- 2x better in PDF and 360 Degree HD Images throughput and 1.7 better download response times (80 percentile) for learning applications; and
- 4x better HD resolution at 1080p